Workshops

Practical, focused sessions with direct feedback from an experienced practitioner. Each workshop is held online and scheduled individually to allow real discussion instead of generic presentation. Designed for those who want clear input, honest assessment, and more than just theory.

Demand Capture for Technical B2B 

Online workshop

Starting at €997

Use paid search as a controlled measurement instrument to validate and capture existing demand.

Identify high-intent buyers in low-volume markets
Separate serious demand from technical noise
Refine positioning based on real buyer language — not internal assumptions
Outperform larger competitors with high impression share
Avoid being excluded from the majority of relevant high-intent search auctions

How to Stop Being Compared to the Market Leader 

Online workshop

Starting at €997

If customers constantly compare you to the market leader, you have a positioning problem — not a sales problem.

Why customers default to the market leader - and how to break that pattern
How to shift from feature comparison to decision control
How to structure messaging that reframes evaluation criteria
How to align sales and marketing around strategic positioning
How to stop being the cheaper alternative

B2B Pricing Strategy for Engineering Driven Companies

Online workshop

Starting at €997

Requirements often change during the sales process. Competitors appear, new decision-makers get involved, and the customer suddenly adjusts the budget. You need a pricing structure that lets you respond to these changes confidently — without looking inconsistent or giving unnecessary discounts.

Find out the real budget — even if the customer doesn’t tell you directly
Build prices in modules instead of offering one fixed number — so your price can adapt to changing conditions like water
Keep an ace up your sleeve until the very end of the negotiation
Avoid the biggest mistake companies make when sending out proposals
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